Chaco Footwear & Instagram

Chaco is somewhat unique in the way they present their products on social media. While most footwear companies would display a glamourous stock photo of their merchandise, Chaco shows real pictures of their actual consumers to demonstrate just how versatile their products are. From traveling in airports to hiking up mountains, Chaco makes it clear that their products will be comfortable and durable through anything life throws one’s way. Their sandals are actually shown dirty and muddy on this Instagram page in an effort to illustrate how beneficial and functional their products can be for their consumers when embarking on all their wild and crazy adventures.

While Chaco is known primarily for their footwear, they have also begun to showcase their new Wrist Wraps on their Instagram page. Made out of the same material as the straps on their sandals, these stylish bracelets allow one to stand out from the crowd with their unique designs.

With over 187K followers and 1,750 posts, @chacofootwear has done quite an exceptional job of establishing itself on Instagram. By following the tag #ChacoLife and #ChacoNation, they have opened up a conversation with their client base to grasp what great feats they have been able to accomplish in life with Chacos on their feet. In fact, many of their Instagram pictures are provided curtesy of their followers who have tagged them in their original Instagram posts.