umano & Instagram

umano, an Athens-based clothing company, is slowly but surely taking Instagram by storm. With just over 5,000 followers, they have been able to successfully promote their small clothing company not only in the Athens area, but throughout the country. umano was founded by two brothers who just so happen to have graduated from Terry. Their strong family bond is key to the identity of the brand as Alex and Jonathan work together to make the majority of the business decisions.

The company has taken on a similar business model as Toms. But, instead of donating a pair of shoes to those in need, umano donates a backpack full of school supplies to children in need throughout the world. Not only are children a key focus for their give-back initiatives, but all of the artwork on their t-shirts are created by kid artists. One can only imagine the amount of positive impact that is made in a child’s life when their artwork is featured on a brands clothing line. It truly is incredible. Instagram has been a key social media tool to promote the new artwork that will be featured in the latest clothing line.

While the artwork on their clothing can be a tad bit outrageous at times, umano sticks to a strict color scheme of white, black, and grey. While many might find this restrictive, the company believes that their colors will always be in style, no matter what trends are happening. umano’s Instagram page illustrates this concept exceptionally well with their strategically placed promotional posts.

While umano is a growing company, it is still very much an intimate company with employees that work closely together to create the masterpieces by hand. umano has used Instagram in an ingenious way to showcase just how closely the employees are involved in the production process of their clothing line. From screen printing to hand-selecting the artwork, it is easy to see how umano has made such an exceptional name for itself.